Inspired by their "About Us" page, I emailed them the following:
I saw that Buck's had opened a new restaurant in Valdosta, and, since I *love* pizza, I hurried out to the web to find out what makes you different than the other dozen or so places to get a pie here in town.
Imagine my disappointment when clicking on your "About Us" page to find you not passionate about food, and your pizza, but passionate about your business strategy.
You very well may have a passion for selling great food. You might have something that distinguishes you from the massive pizza delivery pack, but you're not letting us see that. Instead, your website reads like a prospectus, and that's caused me to decide to order from someone else.