"A limited-edition package in a custom box that includes the retail DVD, three letterpressed mini-posters, a color C-print of a still from the film (one of ten different stills) signed by director Gary Hustwit, two love/hate Helvetica buttons, and a letter of actual Helvetica metal type! We might even throw more cool stuff in there too. Limited edition of 1,000 copies. Release date November 6, pre-order now and receive early shipping (a week before release date). This limited box will not be available in stores."
An 80 minute movie on the Helvetica typeface. How nerdy.
The best part of the limited edition is the letter of metal type that comes with it.